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Panama is awarded the Safe Travels stamp for complying with COVID-19 prevention protocols

16 November 2020
Panama is awarded the Safe Travels stamp for complying with COVID-19 prevention protocols

The World Travel and Tourism Council (WTTC) awarded Panama with the Safe Travels stamp, which certifies the country as a destination that complies with biosafety protocols with international standards in prevention against COVID-19

In Panama the Safe Travels stamp will be awarded to companies and service providers of the tourism industry through the National Chamber of Tourism (CAMTUR), in coordination with the Tourism Authority of Panama (ATP), as it is a mandatory requirement that you first comply with the national protocols established by the Ministry of Health (MINSA) and the Ministry of labour and Labour Development (MITRADEL).

To the general manager of the ATP, Ivan Eskildsen, the obtaining of this seal is awarded by the WTTC "is a key element to build confidence in travellers in the current context, in the process of attracting tourists from the different countries; once achieved this sense of confidence, then we will attract them to reinforce our strategy of differentiation and innovation, offering tourist experiences authentic, based on our natural and cultural heritage".

For his part, the president of CAMTUR, Ernesto Orillac, said that"it is important to certify our destination and products with the Safe Travels seal, since it allows both domestic and foreign travelers to feel safe when planning their trips to sites that have adopted hygiene and health protocols, standardized worldwide, so that they can obtain an unforgettable and very safe experience".

Given the right granted to Panama to implement the use of the Safe Travels seal to promote safe destinations internationally on biosecurity issues, the WTTC will publish the list of companies that comply with the rules in their communication channels promoting Panama.

The five-year plan outlines ATP’s strategy for the relaunch of the country as a tourism destination, following its post-pandemic reopening on October 12.

“The Sustainable Tourism Master Plan is a differentiation strategy, through innovation and sustainability, highlighting the natural and cultural heritage of Panama,” said Panama’s Minister of Tourism Ivan Eskildsen.

“Our heritage offerings lead as an invaluable asset in the midst of an uncertain global environment, proving to be a competitive edge with strong authenticity that our country can confidently stand by.”

The plan reactivates Panama’s Tourism, Conservation and Research (TCR) strategy applied in Panama over 20 years ago by the prestigious ecologist Dr. Hana Ayala. The TCR Strategy positions the country's conservation and sustainability efforts at the forefront, along with its unique nature, culture and historic offerings, capitalizing in the overall safety that Panama offers.

The updated TCR Heritage Routes strategy now features three focus areas: Cultural Heritage, Green Heritage and Blue Heritage. Comprised of 19 circuits that tell the stories of Panama, the plan was developed through thorough analysis and research conducted in multiple workshops with the help of local and international consultants, the Smithsonian Tropical Research Institute (STRI), the academic team of the Biomuseo (Biodiversity Museum), the Ministry of Environment, and the Ministry of Culture, the Panamanian travel industry, and other key organizations.

The Heritage Routes are distinct in their offerings:

Cultural Heritage: Narrates the history of Panama as the Bridge of the World, connecting world class attractions such as Casco Antiguo (UNESCO World Heritage), the world-famous Panama Canal, the first interoceanic railway, among others. Also, the cultural circuits showcase Panama’s multicultural diversity, offering experiences across Panama’s three main cultures: its 7 living indigenous groups, its Afro-Panamanian heritage including the Congo culture (UNESCO Intangible Heritage), and its colorful Spanish colonial culture. Panama’s cultural diversity is also experienced in its gastronomy, where UNESCO has recognized Panama City as a creative city in gastronomy.

Green Heritage: Ever since the Panama isthmus was formed 3 million years ago, it produced a great exchange of species between North and South America, providing the country with an extraordinary biodiversity: it holds more species of birds, reptiles, mammals and trees than the US and Canada together. The Green Heritage routes take the visitor across National Parks, protected areas and private reserves in Panama’s neotropical rainforest (one third of the country is protected), including experiences through the Smithsonian Tropical Research Institute’s visitor centers, one of which is the Barro Colorado Nature Monument in the Panama Canal watershed, considered the most intensively studied tropical forest in the world.

Blue Heritage: Three million years ago, with the creation of the land bridge of the Panama Isthmus, the Caribbean and Pacific Oceans were separated, becoming two different oceans in terms of tides, climate, and marine fauna. The experiences offered across the various ecosystems in the Blue Heritage Routes, include whale-watching surrounding Coiba National Park (UNESCO World Heritage Site) and admiring turtle conservation projects in the Pacific Ocean, as well as exploring the Caribbean turquoise waters of Bocas del Toro, recognized as a Hope Spot by Mission Blue, the initiative led by National Geographic Explorer Dr. Sylvia Earle.

Panama’s PMTS renews the country's tourism strategy and hope for the industry’s progressive reactivation post-pandemic. The destination’s first international push for the relaunch of tourism is the Experience Panama Expo, a virtual fair taking place September 25-27, featuring local exhibitors and international buyers, which also coincides with a virtual meeting of ministers from the region.

The PMTS also includes an important component of community-based tourism, which connects with a flagship project of Panamanian President Laurentino Cortizo’s administration, the Colmena (“Beehive”) Plan, which seeks to improve the development of the 300 townships with the greatest socioeconomic vulnerability in the country. Paradoxically, some of these communities have a rich natural and cultural heritage, mainly Indigenous and Afro-Panamanian communities, that can offer discerning travelers the experience of authentic living cultures, surrounded by pristine ecosystems, included within the Heritage Routes.

The five-year plan focused on the reactivation of the country’s tourism industry represents an estimated investment of $301.9 million including investments made through the Tourism Promotion Fund (PROMTUR), and financed by an approved loan with the Inter-American Development Bank (IDB).

Test source: ftnnews.com

SPANISH TEXT:
Aprobado el Plan Maestro de Turismo Sostenible 2020-2025 en Panamá

La Autoridad de Turismo de Panamá (ATP) anunció la aprobación unánime de su Plan Maestro de Turismo Sostenible 2020-2025 (PMTS) por parte del Consejo Nacional de Turismo, principal organismo público-privado para la gestión del sector turístico en Panamá.

El plan quinquenal esboza la estrategia de la ATP para el relanzamiento del país como destino turístico, tras su reapertura post-pandémica el 12 de octubre.

"El Plan Maestro de Turismo Sostenible es una estrategia de diferenciación, a través de la innovación y la sostenibilidad, que pone de relieve el patrimonio natural y cultural de Panamá", dijo el Ministro de Turismo de Panamá, Ivan Eskildsen.

"Nuestra oferta patrimonial se lidera como un activo invaluable en medio de un ambiente global incierto, demostrando ser una ventaja competitiva con una fuerte autenticidad que nuestro país puede respaldar con confianza".

El plan reactiva la estrategia de Turismo, Conservación e Investigación (TCR) aplicada en Panamá hace más de 20 años por la prestigiosa ecologista Dra. Hana Ayala. La estrategia TCR coloca a la vanguardia los esfuerzos de conservación y sostenibilidad del país, junto con su naturaleza única, su cultura y sus ofertas históricas, capitalizando la seguridad general que ofrece Panamá.

 

La estrategia actualizada de las Rutas Patrimoniales de la TCR incluye ahora tres áreas de enfoque: Patrimonio Cultural, Patrimonio Verde y Patrimonio Azul. Compuesto por 19 circuitos que cuentan las historias de Panamá, el plan fue desarrollado a través de un análisis e investigación minuciosos realizados en múltiples talleres con la ayuda de consultores locales e internacionales, el Instituto Smithsonian de Investigaciones Tropicales (STRI), el equipo académico del Biomuseo (Museo de la Biodiversidad), el Ministerio de Ambiente y el Ministerio de Cultura, la industria turística panameña y otras organizaciones clave.

El SMPT de Panamá renueva la estrategia turística del país y espera la reactivación progresiva de la industria después de la pandemia. El primer impulso internacional del destino para el relanzamiento del turismo es la Experience Panama Expo, una feria virtual que se celebra del 25 al 27 de septiembre, en la que participan expositores locales y compradores internacionales, y que también coincide con una reunión virtual de ministros de la región.

El PMTS también incluye un importante componente de turismo comunitario, que se conecta con un proyecto emblemático de la administración del presidente panameño Laurentino Cortizo, el Plan Colmena, que busca mejorar el desarrollo de los 300 municipios con mayor vulnerabilidad socioeconómica del país.

 

Paradójicamente, algunas de estas comunidades cuentan con un rico patrimonio natural y cultural, principalmente comunidades indígenas y afropanameñas, que pueden ofrecer a los viajeros exigentes la experiencia de culturas vivas auténticas, rodeadas de ecosistemas prístinos, incluidas dentro de las Rutas del Patrimonio.

El plan quinquenal centrado en la reactivación de la industria turística del país representa una inversión estimada de 301,9 millones de dólares, incluidas las inversiones realizadas a través del Fondo de Promoción Turística (PROMTUR) y financiadas mediante un préstamo aprobado con el Banco Interamericano de Desarrollo (BID).

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