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The Panama Tourism Authority (ATP) and the German airline, Lufthansa, have signed a USD 4 million tourism promotion agreement

02 November 2016
The Panama Tourism Authority (ATP) and the German airline, Lufthansa, have signed a USD 4 million tourism promotion agreement

The Panama Tourism Authority (ATP) and the German airline, Lufthansa, have signed a $4 million tourism promotion agreement for a three year period which will try to increase the air traffic volume between Europe and Panama, by motivating travelers aboard Lufthansa flights to visit the isthmus’ tourist destinations.

With this agreement, it will be possible to incorporate Panama as a destination in an arrangement made with travel agencies, tour operators, multinational companies and medium and small enterprises (PYMES) in Europe, Asia, Africa and the Middle East.

Lufthansa will make its platform «Lufthansa Holidays», available to Panama which, in alliance with local hotel and cruise ship companies, will promote the country in Germany, Italy, Switzerland, Spain, Great Britain, Poland, Austria, Belgium and France.

The commercial relations between Panama and Lufthansa began in March this year with the arrival of the first flight of that company in Tocumen International Airport with 298 passengers from Frankfurt. Since then around 27,914 German travelers have entered the country.

Panama still is one of the most attractive destinations for the European market and now, with the opening of new routes from Europe and weekly flights, the range of options is even wider, responding to the increasing demand of European travelers who are looking for destinations which offer adventure, culture and history.

According to the World Tourism Organization (WTO), Germany is the third country in the world, after China and the United States, when it comes to spending money on traveling, and it is considered the most important promoter of travel packages in the world.

Over the next few days the tourist promotion agenda will be focused on promoting Panama as the ideal destination for pleasure or recreational tourism and for big events such as congresses and conventions.

The Panama Tourism Administrator, Gustavo Him, will give a series of presentations about destinations in Panama and the amenities the new and refurbished tourist structures will offer, with the objective of attracting the German market.

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Panama is quickly becoming a popular destination for holding conventions and international events. A modern infrastructure, which is often cited as the best in the region, direct flights to more than 50 cities in the region and 13 in the U.S, world-class attractions nearby, meeting facilities, hotels, excellent restaurants, a globalized populace, and a vibrant metropolis with more than 100 banks and exciting nightlife, all make Panama the perfect place to host first-class events.

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Panama is located at the center of Latin America, at the very point where Central and South America meet. It is home to one of the world’s fastest growing economies, which is built largely on the country being a primary provider of financial, logistic and commercial services to all the nations of the region. Its central role in Latin America is vested in its being a business friendly nation, and that is complemented by its attractive and comfortable lifestyle.

Panama is a captivating mix of the historical and the modern, the natural and the manmade, the indigenous cultures and the international.

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